The Public Education Program (aka PSA Program)
Focus Advertising supports and oversees the Public Education Program (PEP) for outdoor advertising associations across the nation. Through these programs state and federal agencies can maximize their exposures! This partnership allows us to maximize grants, federal and state dollars effectively in order to reach and target as many people as possible.
Focus Advertising has a proven track record of promoting state and federal agency messages to the public through our programs! The Outdoor PEP program allows our clients to take advantage of unsold billboards spaces at drastically reduced rates or even sometimes free with only the minimal cost of production.
The Digital Online PEP program allows our clients to receive statewide, regional and national online ad campaigns at pennies on the dollar.
Both the Outdoor PEP and Digital Online PEP programs deliver a minimum 3:1 value on your investment – a program well worth taking advantage of for your next promotion!
Our clients receive a tremendous value through PEP
to educate the public on new programs and services as well
as inspire positive behavior changes in our society!
Email or Call us today to see if your organization qualifies!
The PEP Program - Case Study
GA Dept of Early Care and Learning
Campaign: Happy Helpings - Kids Eat Free Summer Meal Program
Background: GA DECAL has partnered with us for 13 years to promote free summer meals for children across Georgia. For the first 7 years the program relied primarily on high-impact billboards; in the past 6 years we layered in digital advertising to improve geographic precision and reach parents and caregivers online during the summer months when school is out.
Goals: Summer Meals Outreach and Ensure parents know free summer meal options are available and easy to find.
Strategy & Highlights: Always-on seasonal billboards across Georgia that are reinforced with geo-targeted digital ads in priority counties. Messaging tailored to parents and children emphasizing "Kids eat free all summer" at community meal sites.
Campaign Results:
2025 Digital Display Ads: CTR= 0.11% and Impressions = 1,309,970
2025 Billboards: 20 billboards @ 1,353,794 Impressions
The Value: Budget to Value Received was a 3.6 return on investment.
Commitment: Utilizing the PSA Program for 13 years and targeting over 40 counties has proven to be a huge success and the public is reminded each summer about the Happy Helpings program for kids.