About Our Team

C: 478-808-0302 E: lisa@focusonads.com Lisa Orenstein has been in the advertising field for over 25 years since graduating from the University of South Carolina in Conway, South Carolina. She spent three years in cable media sales at Cox Communications before an opportunity with Outdoor West, a local outdoor company, presented itself. Lisa discovered that her media sales experience allowed her to transition easily into the realm of outdoor advertising. Shortly after Lamar Advertising’s acquisition of Outdoor West in 2000, Lisa was promoted to sales manager of the Middle Georgia plant operation, where she managed a sales force, national accounts, and worked closely with operations and financial reporting on a daily basis. During her term, Lisa managed a sales portfolio of over $9.5 million annually while leading a 7-member sales team. In 2004, Lisa made the decision to leave Lamar and start her own company, returning to her passion for one-on-one customer engagement and helping them grow their businesses through advertising. Focus Advertising was born in November 2004, and Lisa is currently the company’s President and Head Honcho. Focus Advertising serves its clients by providing market and demographic research, campaign planning, media buying, contract negotiation, creative and design services, and event planning and coordination. In addition to the traditional advertising services that Focus offers, Lisa carved out a niche for her company by creating a Public Service Program for non-profits, state, and federal agencies. This program provides non-profits, state, and federal agencies with a means to advertise on unsold billboards at a drastically reduced cost, showcasing Lisa's commitment to impactful advertising.

C: 478-256-7047 E: chris.focusonads@gmail.com Chris Story began his journey in the outdoor advertising business with Lamar in 1998 after graduating from the University of Mississippi (Ole Miss). He has held various positions within the industry, starting in sales, progressing to sales management, and eventually serving as VP/General Manager of a $2 million annual operation in 1999. In 2000, he took over a $5.5 million annual operation and grew it to $9.5 million in annual sales through increased sales and acquisitions. As the VP/General Manager of central Georgia, Chris oversees a team of 20 employees, manages a lease portfolio of approximately 700 leases with an annual budget of over $1.2 million, and supervises an operations staff of 8 employees. He ensures compliance with all federal regulations related to OSHA, DOT, and federal HR requirements while maintaining an acceptable sales level of $9.5 million annually and controlling around $4.5 million in annual expenses. During his 15 years with Lamar Advertising, Chris was involved in 9 acquisitions totaling $84 million. For the past decade, he served as Secretary/Treasurer and Board Member of the Outdoor Advertising Association of Georgia, representing over 50 billboard companies and related businesses in the state. In March 2012, Chris resigned from Lamar to join Lisa at Focus Advertising. At Focus, Chris has successfully developed a comprehensive book of business nationwide, helping numerous non-profits and state and federal agencies secure advertising space at excellent rates.

C: 304-982-0610 E: lori.focusonads@gmail.com Lori Smith was born in Rome, Georgia. Having moved to West Virginia when she was four years old, growing up in Beckley, West Virginia and attending West Virginia University, she graduated in 1997. Lori considers herself a true West Virginian. She further advanced her career by obtaining her Master of Business Administration from West Virginia University in 2005. Until late 2015, Lori spent her entire career in the energy industry, gaining valuable experience that equips her well for a successful transition into marketing, specifically in areas like lisa advertising. With many core strengths, Lori delivers successful campaigns for her clients. As a results-driven manager, she understands the importance of completing projects in a timely and effective manner. Lori is a strong multi-tasker with a keen ability to oversee multiple campaigns at various stages. She has collaborated with professionals such as lawyers, accountants, engineers, IT specialists, and many government employees, making her an excellent team player. Valuing communication, Lori understands the importance of listening to her clients' needs and is excited to introduce all media options available in lisa advertising, ensuring her clients achieve the best return on their advertising investment. Building strong relationships with clients and peers is important to Lori, and she is highly organized, providing necessary updates for her clients to follow the progress of their ongoing campaigns. Currently, Lori’s client base consists of government agencies, non-profits, and for-profit businesses. She is thrilled to be working with FOCUS Advertising, sharing the advertising solutions and benefits that FOCUS Advertising has to offer to those in West Virginia and throughout the nation!

C: 478-808-6379 jmichael1115@gmail.com Jay is a true entrepreneur at heart! After managing his own business, he approached Lamar Advertising about a sales position available in the Macon, GA market. Jay proved to be a very hard-working, loyal sales rep who was always looking out for his clients' best interests. After many years at Lamar, Jay made a change to Renfroe Outdoor to further his career with a locally-owned billboard company. During this time, he became familiar with various advertising strategies, including those used by Lisa Advertising. Jay grew his business as an account manager very quickly in this position and set himself up to go out on his own when Renfroe sold to Lamar. This is when Jay joined Focus Advertising!