Our Team

C: 478-808-0302

E:  lisa@focusonads.com

Lisa Orenstein has been in the advertising field for over 25 years since graduating from the University of South Carolina in Conway, South Carolina. She spent three years in cable media sales at Cox Communications before an opportunity with Outdoor West, a local outdoor company, presented itself. Lisa discovered that her media sales experience allowed her to transition easily into the realm of outdoor advertising. Shortly after Lamar Advertising’s acquisition of Outdoor West in 2000, Lisa was promoted to sales manager of the Middle Georgia plant operation, where she managed a sales force, national accounts and worked closely with operations and financial reporting on a daily basis. She managed a sales portfolio of +$9.5 million annually in sales managing a 7 member sales team during her term. 

In 2004, Lisa made the decision to leave Lamar and start her own company, getting back to the basics of what she loves most: working one-on-one with customers and helping them grow their businesses through advertising.

Focus Advertising was born in November of 2004, and Lisa is currently the company’s President and Head Honcho. Focus Advertising serves its clients by providing market and demographic research, campaign planning, media buying, contract negotiation, creative and design services and event planning and coordination. In addition to the traditional advertising services that Focus offers, Lisa carved out a niche for her company by creating a Public Service Program for non-profits, state and federal agencies. The program offers non-profits, state and federal agencies a means to advertise on unsold billboards at a drastically, reduced cost. 

  C:  478-256-7047

E:  chris.focusonads@gmail.com

Chris Story started in the outdoor advertising business with Lamar in 1998 after graduating from the University of Mississippi (Ole Miss) and has worked all areas of this business, starting in sales, to sales management to VP/General Manager of a $2 mil annual operation in 1999 to taking over a $5.5 mil annual operation in 2000 and growing that to $9.5 mil in annual sales through increased sales and acquisitions. A VP/General Manager of central Georgia’s duties include overseeing a staff of 20 employees, managing a lease portfolio of some 700 leases with an annual budget of + $1.2 mil, overseeing an operations staff of 8 employees, complying with all federal regulations as it pertains to OSHA, DOT and federal HR requirements and maintaining an acceptable level of sales of $9.5 million annually while controlling some $4.5 million in annual expenses. During that 15 year period with Lamar Advertising, Chris was involved in a total of 9 acquisitions totaling $84 mil. Over the last 10 years Chris was the Secretary/Treasurer and Board Member of the Outdoor Advertising Association of Georgia which represents some 50+ billboard companies and related businesses in Georgia until he resigned his position with Lamar in March 2012 to join Lisa at Focus Advertising. At Focus, Chris has developed a full book of business across the nation and has helped many non-profits, state and federal agencies secure advertising space at amazing rates!

 C:  304-982-0610

E:  lori.focusonads@gmail.com 

Lori Smith was born in Rome, Georgia. Having moved to West Virginia when she was four years old, growing up in Beckley, West Virginia and attending West Virginia University and graduating in 1997, Lori considers herself a true West Virginian. She furthered her career and obtained her Master of Business Administration from West Virginia University in 2005. Until late 2015, Lori spent her entire career in the energy industry. The experience she gained equips her well for a successful career in the marketing world. Lori has many core strengths that will deliver successful campaigns for her clients. She is a results driven manager who understands the importance of achieving projects in a timely and effective manner. Because Lori is a strong multi-tasker, she has a keen ability to oversee multiple campaigns in various stages. Lori has worked with various professionals such as lawyers, accountants, engineers, IT specialists and many government employees making her an excellent team player as well. She values communication and understands the importance of listening to the needs of her clients and, therefore, is excited to introduce all media options to her clients so they can have the best return on their advertising investment. It is important to Lori to build strong relationships with her clients and peers. She is also highly organized and able to provide the updates needed for her clients to follow the progress of their on-going campaigns. Currently, Lori’s client base consists of government agencies, non-profits and for profit businesses. Lori is thrilled to be working with FOCUS Advertising and sharing the advertising solutions and benefits that FOCUS Advertising has to offer to those in West Virginia and throughout the nation!

C:  478-808-6379

jmichael1115@gmail.com

Jay is a true entrepreneur at heart!  After managing his own business, he approached Lamar Advertising about a sales position available in the Macon, GA market.  Jay proved to be a very, hard-working, loyal sales rep that was always looking out for his clients' best interests.  After spending many years at Lamar, Jay made a change to Renfroe Outdoor to further his career with a locally-owned billboard company.  Jay grew his business as an account manager very quickly in this position and set himself up to go out on his own when Renfroe sold to Lamar.  This is when Jay joined Focus Advertising!